The barcode is needed to identify items reliably. In most cases you can find it on the back cover of books. Books can also have an EAN (or ISBN) number. Books that neither have an EAN, IBSN nor a barcode can't be sold.
Books
If you can't find the barcode on the back of your book, try looking on the first or last page of the book to see if you can find the ISBN instead.
CDs, DVDs and blu-rays
If the barcode is not present on the back of the casing, you may find it within the booklet.
Games and software
In most cases, the barcode can be found on the back of the casing.